Trademark infighting is somewhat amusing to watch. However, there is often a subtle message in these head games.

“It’s rather amusing in a way to watch the squabbling going on over various trademarks and who has the right to use them. Not that there isn’t some validity in the whole process, but it seems it has been diluted by the petty infighting one sees today,” said David Alden Erikson, a Los Angeles business litigation attorney. Mr. Erikson specializes in Los Angeles fashion law, Internet law, business litigation, trademark and copyright law.

One first class example of a trademark spat involves the Facebook game company, Zynga. They have made it their mission to get a cease and desist order issued against game creators, Blingville, LLC. The Blingville game is in beta stage development at the moment. And the cease and desist order? Well, this may seem a bit ridiculous, but the order claims that the use of the word “ville” is a violation of Zynga’s trademarks.

“If you’re not too familiar with Zynga and their history, this might make more sense when you find out that they are well known to have copied their competitor’s games, such as Farmville.  FarmVille was a close copy of Farm Town, which came first. Zynga has also been sued over another game called Mafia Wars. The game was originally created by the makers of Mob Wars, and the case just keeps on getting even more interesting,” Erikson said.

In the final analysis, Blingville LLC is not going to take this latest legal insult sitting down. They have chosen to ask for a declaration from the courts that Blingville does not infringe on any trademark. As an added measure, they want legal fees and court costs.

“It’s a case well worth watching, because it highlights how ridiculous trademark infighting has become over the years. You might not recall this, but within the last couple of years, Facebook was going to see about trademarking the term ‘face.’ An endeavor that may well be doomed to failure,” Erikson said.

To learn more about David Alden Erikson, Attorney at Law, visit http://www.daviderikson.com.

Even changing the spelling of an existing company name may be trademark infringement. This case is a prime example of that in action.

“This particular case is a prime example of one company trying to ride on the coattails of another,” said David Alden Erikson, a Los Angeles business litigation attorney. Mr. Erikson specializes in Los Angeles fashion law, Internet law, business litigation, trademark and copyright law.

This lawsuit involves a language translation company wanting to protect their trademark against another upstart company that has chosen to use their company name with a slight twist. “The original company name is The LanguageWorks, Inc., which is a foreign translation services company. In Michigan, another company, in the same line of work, has chosen to name their venture LanguageWerks LLC,” Erikson said.

LanguageWorks is asking for an injunction against the “other” company for using a similar and confusing name, as well as statutory damages. The LanguageWorks Inc., has been in business since 1995 and have their trademark federally registered and insist that LanguageWerks is using the confusingly similar name to steal their business; a form of unfair competition, among other things.

“LanguageWorks bases their case on the fact that they have spent years building up their business by offering a quality translation services that are globally recognized. Then, along comes an upstart company in Michigan with a similar name, providing a similar service and confusing people who need translation services. LanguageWorks fully intends to protect their trademark from unauthorized use and wants LanguageWerks to stop selling services that infringe on theirs, recall all of the advertising, pay damages and take down their website,” Erikson said.

Do they have a case? “Yes, the new company is infringing on the LanguageWorks trademark. It doesn’t get any clearer than that. This will be a good case to watch to see what the courts award LanguageWorks over and above their initial requests that the renegade company cease and desist their blatant use of the slightly changed business name,” Erikson said.

Companies that find themselves in a similar situation are best advised to contact a skilled Los Angeles business litigation lawyer and put a stop to any trademark infringement. These types of cases are typically fairly complex, but with the right lawyer, a trademark will be rightfully protected.

To learn more about David Alden Erikson, Attorney at Law, visit http://www.daviderikson.com.